AIThe Verge1h ago
A look back at Tim Cook's 15-year tenure: Apple silicon, wearables
A look back at Tim Cook's 15-year tenure: Apple silicon, wearables, a $1T market cap, privacy, Apple Vision Pro, Apple Car, AI, App Store battles, and Trump
TL;DRTim Cook transformed Apple into a trillion-dollar company through silicon, services, and new product categories.
Why it matters: His strategic shifts—from Intel to Apple silicon, services expansion, and AI focus—shaped industry direction and antitrust debates.
Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary co-founder in 2011.
Read full articleSource: The Verge · Opens in new tab