AIBloomberg2h ago

A closer look at the upcoming Siri AI-powered home hub, a key pillar

A closer look at the upcoming Siri AI-powered home hub, a key pillar of Apple's strategy for the home; sources: Apple started cutting Fitness+ staff

TL;DRApple is building an AI Siri home hub as a centerpiece of its smart home strategy.

Why it matters: Apple's pivot from iPhone-centric to home-based AI could reshape how it competes with Amazon and Google.

Also: What happened with the iPhone Duo Pencil and layoffs at Fitness+. — Apple's new “intelligent personal hub” strategy is about much more than the iPhone.

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Source: Bloomberg · Opens in new tab